Five Ways to Make Sure Your Distributors Love You
The Benefits of Brand Portals in Manufacturer-Distributor Relationships You may love one, both, or even neither; but, most of us can agree that cats and dogs are fundamentally different. A dog is...
View ArticleManufacturers: Stop Drowning in Your Own Content
Digital Asset Management (DAM) Cuts Costs, Speeds Workflows, and Saves Time Zebra Technologies has solved a tremendously difficult problem that many manufacturing companies share — the organization of...
View ArticleRemember This: B2B Customers Are Consumers, Too
Deliver the Digital Experiences They Expect or Kiss’em Good-bye Manufacturers in today’s global marketplace need to embrace digital solutions in order to optimize the online experiences they deliver to...
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Transforming the Manufacturing Value Chain
Creating value and stronger relationships with partners, distributors, and customers Manufacturing is no stranger to transformation — lean processes took hold in the 1970s, outsourcing defined the...
View ArticleManufacturers: Power Up Your Sales Teams with Digital Experiences.
Four ways going digital improves your manufacturing sales process for better customer experiences. A new industrial revolution — Industry 4.0 — is unfolding as companies that make widgets morph into...
View ArticleSupercharge Your Aftermarket Profits With Digital Customer Experiences
As a manufacturer of industrial and commercial grade cleaning solutions, Tennant sells not only durable equipment, but also consumable cleaning products and replacement parts. Once customers have...
View ArticleWow Your Customers With an Omnichannel Digital Experience
It’s easy to believe that manufacturers and distributors really need to focus on utilizing desktop channels — perhaps web and email — to communicate with each other and their customers. However, if you...
View ArticleFour Things Manufacturers Can Learn from How Zebra Built Its Enterprise DAM...
Imagine your company makes a strategic acquisition of a large business. Along with the customers and products come 15,000 digital assets to help sell those products. The only problem is you need to...
View ArticleHow DuPont is Powering Experiences With Sales-Enabled Mobile Apps
DuPont, a science company dedicated to solving challenging global problems through innovation, faced its own global challenge regarding how its Crop Protection Division could effectively provide...
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Experience is Everything: How B2B Companies Are Competing with Marketplaces
Evolving forces are reshaping the B2B landscape, leaving many marketing teams to rethink the way they talk to their customers. Forrester Research predicts B2B e-commerce sales in the United States will...
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7 Steps to Digital Experience Transformation
The Schindler Group—a global manufacturing leader with more than 46,000 employees— transports more than 1 billion people each day on its elevator and escalator products. A few years ago, it began a...
View ArticleWhen Going Digital Gets Real
President of Adobe Americas, Stephen Frieder, talks with customers every day about the opportunities and challenges they face with their digital strategies. There is remarkable consistency in the...
View ArticleBuild Sky-High Product Demand with Direct-to-Consumer Digital Experiences
The world's first aircraft-specific booking service is a case study in the power of direct digital experiences for manufacturers’ customers. The post Build Sky-High Product Demand with...
View ArticleYour Manufacturing Company’s Future is in Digital Experiences
Leading manufacturers are embracing a digital revolution by investing in the infrastructure needed for digital customer experiences — which helps them differentiate from competitors. The post Your...
View ArticleExperience-Driven Manufacturers Realize Real Returns
It used to be that manufacturers focused on making things as efficiently as possible, and those things were usually sold by someone else. But that’s changing. The age of the… The post Experience-Driven...
View ArticleAdobe Textile Designer Plugin for Photoshop
Adobe Textile Designer Plugin for Photoshop will help fashion and décor artists to streamline the process of textile design. Designers can build and preview repeating patterns, define separations, and...
View ArticleAdobe Summit 2020: The Fast Lane to Great Customer Experiences
In the automotive industry, we’re experiencing an array of challenges after record-setting growth in the past decades. If you’re intent on offering more engaging customer experiences and better...
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Sika brings innovation and sustainability to global business processes
Sika brings innovation and sustainability to global business processes . By Stephanie Krausse Posted on 07-13-2021 Sika is known for its leading position in the development and production of systems...
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Intercontinental Exchange modernizes documentation for the global market
Intercontinental Exchange modernizes documentation for the global market By Natalie Myshkina Posted on 07-13-2021 Information has long been considered the lifeblood of global financial markets and...
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Autumn 2021: A season of change for stock imagery
Autumn 2021: A season of change for stock imagery Image Source: Adobe Stock / Nunez Image/Stocksy. By Brenda Milis Posted on 07-13-2021 For many, the return to life as it was before the pandemic...
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